John Hardy’s Island Life: In Bali and New York CityPrint
Jewelry-maker John Hardy, with design facilities located on the island of Bali, will open its first U.S. boutique on the Island of Manhattan. The building at 11 Prince Street, between Greene and Wooster streets in the SoHo neighborhood, will take up an entire building over three floors. Shoppers can anticipate the brand’s hand-crafted luxury jewelry collections in-store this summer.
The move-in follows a growing trend in the jewelry industry of designers opening their own boutiques, selling direct – and online—to their customers. This is undoubtedly one of the hottest developments in retail, with designers targeting the hottest real estate markets. The Roberto Coin boutique in Miami is an another example, with its amazing facade making a big impression on cosmopolitan visitors to the city's design district.
“John Hardy’s growing availability in the United States makes the brand more visible to more people, which is a great thing,” said Sean Dunn, co-owner of J.R. Dunn Jewelers. "We don't expect the New York store opening to take sales from brick and mortar retailers. In fact, I think it does the opposite, and builds confidence in those who want to invest in a piece of Hardy. It sends a clear message that the brand is here to stay."