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The Story of Lana Jewelry: The Queen of Hoops

The Story of Lana Jewelry

The sleek and sexy Lana Jewelry was founded in 2002, with gold wire Upside-Down Hoop earrings making their debut as the brand’s first collection. The first impression of this particular piece of jewelry has been consistently positive in all the years since, making it the best-selling style to this day, with more than 150,000 pairs sold around the globe. Ten years after the launch of Lana Jewelry, Lana Bramlette receives the Alumni of the Year and Fashion Achievement Award from her hometown alma mater, Columbia College Chicago.

A few things set the Lana line apart: 14kt yellow gold remains the main protagonist of pieces, with white and rose gold finishes also available; a high-polish finish; and a variation on the diagonal faceted chain of the Blake collection.

Become a Lana Girl with earrings, necklaces, bracelets and rings that will light up the night (and day)!

Notable achievements in Lana Jewelry history:

  • The year 2004 brought “Rain,” an inaugural collection featuring diamonds.
  • In 2005, “Luck n’ Love is introduced, including shimmering diamond-cut gold.
  • In 2007, Lana acquired the nickname of “The Queen of Hoops,” from fashion media as she launched the gold wire Magic Hoop earrings. Hoops are a fundamental basic that appear cross-collections.
  • In honor of the birth of her daughter Blake in 2010, The Blake collection is launched. This is also the year that a Lana necklace appears on the cover of the Sports Illustrated Swimsuit Edition for the first time, and is featured on a Times Square billboard in New York City.
  • In 2014, the first full diamond collection, dubbed Flawless, was released.
  • The Elite collection, with a “dipped gold” setting, makes its first appearance in 2015.
  • The 2016 issue of Sports Illustrated magazine featured a half-dozen models dressed in Lana Jewelry, including hand lariats from the Bar and Mystio collections, the Luck n’ Love lariat, and body chains from the Nude and Blake collections. Appropriately, the spring and summer lines had beach-themed names like Expose, Illuminate and Vanity.

Lana Jewelry is sold through independent fine jewelers, like J.R. Dunn Jewelers, as well as luxury department stores and other specialty retailers.

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