The philosophy behind "Precious Earth" is to make jewelry as beautiful on the inside as it is on the outside. By using 100% recycled metals, Precious Earth pieces are of the quality high-end jewelry buyers expect, but without the toll on the environment and local communities that mining for precious metals can take. All diamonds used are conflict-free Nambian diamonds and monitored by Team Namibia. The Namibian Diamond factory employs local people from previously disadvantaged backgrounds, and provides them with skills essential for the growth of this nation.