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The number one reason is that Authorized Breitling Service Centers have watchmakers specifically trained to work on your Breitling watch: On the surface this may seem superficial and completely unrelated to the price you pay and the service you receive, however, consider the following: These watchmakers are the only ones that are invited frequently for advanced Breitling training at Breitlings U.S.A training facility. The tools and equipment which they employ for the service of a Breitling meets the very strict requirements of Breitling. These are much more expensive than traditional equipment and require higher maintenance. Annually, Breitling trained watchmakers add to their tool portfolio to address changes in design of new models. Only authentic Breitling parts are used in the servicing of your watch. Oils, greases and lubricants used for servicing your Breitling are the finest and most expensive in the world and meet the strict standards of Breitling. Screws and parts in your watch are taken apart and put back together with carefully honed screw drivers and brass tweezers so that none of your parts or screw heads become scratched or bruised during the service. The typical environment in a Breitling watch service room is very specific: The humidity is held at about 35 to 40%. The temperature is constantly at 72 degrees, and a dust collector is constantly running to ensure that no dust particles get into your watch. The ceiling and bench lights are all matched and color specific. All of the above are very important for your fine timepiece to function properly. Your watch deserves the 'SPA' treatment and that is what every Breitling gets when you bring it to a Breitling Authorized Service Center.

I just had to tell everyone about this gorgeous ring we just got into the store. This Graff ring features a round brilliant cut GIA certified diamond weighing 2.23 carats, being of H color and VVS2 clarity. The platinum setting contains two tapered baguettes that weigh .59 carat in total. BEAUTIFUL and only $36,000.00! The price is amazing for this Graff signed ring considering the fact it is appraised at $59,000. It comes with all its original packaging, including the Graff box, bag and beautiful book showcasing Graff's stunning jewelry creations. The Graff company is well known for big important diamonds made into one-of-a-kind pieces. For more information on this ring or more estate jewelry please go to www.jrdunn.com.

In the late nineties we had a diamond cutting demonstration in our showroom courtesy of Lazare Kaplan. I can remember the moment like it was yesterday when the master cutter cleaved a rough diamond right in front of 50 of our best client's eyes. Before the ceremony, we all got to hold the rough octahedral crystal and experience its' raw beauty and luster first hand. We were so taken by it that my family and I purchased a rough diamond to display permanently in our showcase. Over the years we have watched our clients' fascination when we tell them that's what a diamond looks like in its' raw state. It's this fascination that inspired us to forge a partnership with Diamond in the Rough this year at the JCK Jewelry show in Las Vegas. This avant-garde jewelry collection features natural diamonds in their uncut state accented by smaller polished diamonds. I'm confident our clients will truly appreciate the mystique and understated elegance of these one of a kind rings, necklaces, and earrings. For inquiries please contact us at 954-782-5001 or at www.jrdunn.com.