Origin by De Beers Group

Discover a new standard of beauty, traceability, and meaning with Origin Diamonds by De Beers group.

Every Origin Diamond is among the rarest in the world, transparently traced through blockchain technology and connected to the real human stories behind its journey, so your diamond carries brilliance, integrity, and purpose.

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Meaningful Impact

Your diamond’s story continues long after it becomes yours. Each purchase helps support livelihoods, strengthen communities, and protect the environments where natural diamonds are discovered.

Ethical Diamonds

Ethical Diamonds

Your diamond carries a unique Code of Origin and is registered on Tracr™—the world’s leading digital platform for natural diamond traceability. This cutting-edge technology provides verified, end-to-end transparency from the source to your hands. With it, you can feel assured that your diamond is conflict-free and responsibly sourced, meeting the highest standards of ethics and human rights.

Botswana

Botswana

Since natural diamonds were discovered in Botswana in 1967, the Jwaneng and Orapa mines have become two of the world’s most important sources. These mines drive Botswana’s economy, foster entrepreneurship, and support sustainable business growth.

Namibia

Namibia

Formed 40 million years ago and carried by the Orange River, Namibia’s coastal diamond deposits are the richest marine sources in the world. Today, they remain vital to Namibia’s economy and global diamond supply.

South Africa

South Africa

Since the discovery of the Cullinan diamond, South Africa has been a leader in diamond production for more than a century. The nation’s diamond sector continues to fuel economic growth, generate revenue, and create employment opportunities.

Canada

Canada

Canada’s diamond industry began over 50 years ago with groundbreaking exploration. The Northwest Territories now produce the majority of Canada’s diamonds, establishing the country as a leading force in global diamond production.

Rare Quality, Only 30% Qualify

In fact, fewer than 30% of GIA-graded diamonds with Excellent–Excellent polish and symmetry meet the rigorous standards of the Origin Cut. Each diamond must be crafted with such precision that every facet mirrors the other, folding perfectly in half to create unmatched symmetry and brilliance. This is what ensures your Origin Diamond represents the highest standard of beauty.

A custom designed Robert Pelliccia Original ring with an Origin Pear Shape Diamond

The Legacy of a Natural Diamond

A Love Story Written in Stone

There’s a certain magic in knowing your diamond carries not just brilliance, but a story worth telling. An ethically sourced natural diamond is more than a symbol of love. It’s a testament to history, time, and authenticity. Forged deep within the earth over billions of years, each stone is a singular creation, its journey as rare and extraordinary as the love it represents.

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A Fusion of Artistry and Integrity

At J.R.Dunn, award-winning designer Robert Pelliccia is celebrated for innovative styling, uncompromising quality, and a deep commitment to integrity. Every piece he creates is meticulously crafted and hand finished, blending modern inspiration with timeless sophistication.

Create Your Origin Story

A Robert Pelliccia design with an Origin by De Beers Diamond ensures that beauty and ethics are inseparable. Each diamond carries a story of provenance and purpose, verified by blockchain and backed by a legacy of responsibility.


The result is jewelry that transcends adornment — a symbol of love, legacy, and transparency, crafted with both conscience and brilliance.

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Grandview Klein

An Exclusive Source

At J.R. Dunn, we are proud to partner with Grandview Klein as the exclusive source for our Origin by De Beers diamonds. In a business that has traditionally been discreet, openly showcasing our supply chain underscores our true commitment to transparency and trust.

Our relationship with the Klein family spans generations. Their work in Botswana not only reflects the highest ethical standards but also makes a meaningful impact on the communities where diamonds are discovered and crafted.

This partnership gives our clients the confidence that every diamond they purchase is as responsible as it is beautiful. The consistency from mine to market is more than a process — it’s a promise: to deliver luxury with authenticity, accountability, and a story you can believe in.

Visibility through TRACR

Tracr by De Beers traceable blockchain infrastructure

Tracr is De Beers’ blockchain-powered diamond traceability platform. It’s designed to give both jewelers and customers end-to-end transparency about their diamonds, from the moment the stone is discovered in the mine all the way to its final purchase.

Futuristic Blockchain Diamond Image

Frequently Asked Questions

Building Forever is De Beers’ sustainability mission — a promise to leave a positive legacy that lasts well beyond diamonds. It focuses on four pillars:

• Leading Ethical Practices in the diamond industry

• Partnering for Thriving Communities in producing countries

• Protecting the Natural World through conservation and climate action

• Accelerating Equal Opportunity for women and youth
Yes. Progress is detailed in annual Building Forever Sustainability Reports, which include third-party assurance of key metrics and adherence to De Beers’ Best Practice Principles, one of the most rigorous industry codes. Independent organizations regularly review and stress-test the program.
De Beers publishes annual Building Forever Reports with data, stories, and graphics showing progress. Visit https://www.debeers.com/en-us/building-forever.html to explore highlights, including how diamond revenues support education, healthcare, and conservation across Botswana and beyond.
Diamonds have transformed Botswana from one of the poorest nations in the 1960s into a modern success story:

• Over 50% of government revenue comes from diamonds, funding schools, roads, and hospitals.

• 1 in 20 jobs in Botswana is connected to the diamond industry.

• Diamonds provide free primary education and strong healthcare access for millions.
Not anymore.

For most of the 20th century, De Beers did control the majority of the world’s diamond supply, at one point handling more than 80% of global rough diamonds.


But over the past two decades, the diamond market has changed dramatically. Today, De Beers’ market share is closer to 30% of global rough diamond production. Governments in producing countries (like Botswana, Angola, Namibia, and Canada) now own stakes in their diamond mines and sell rough diamonds directly.


De Beers is still one of the most influential names in the industry — but instead of being a monopoly, it is now one of several major producers competing in a global market. Its reputation today is built less on controlling supply and more on sustainability, branding, and consumer trust initiatives like Building Forever and Tracr™ blockchain.




Every natural diamond carries a measurable human story:

• Funding schools, hospitals, and infrastructure in Botswana and across Africa

• Supporting thousands of local businesses and jobs

• Financing conservation programs protecting elephants, lions, and biodiversity

Lab-grown diamonds do not deliver these social or national benefits.
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Family owned for 55 years
Family owned for 55 years
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