Origin by De Beers

Discover a new standard of beauty, traceability, and meaning with Origin Diamonds by De Beers.

Every Origin Diamond is among the rarest in the world, transparently traced through blockchain technology and connected to the real human stories behind its journey, so your diamond carries brilliance, integrity, and purpose.

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Meaningful Impact

Your diamond’s story continues long after it becomes yours. Each purchase helps support livelihoods, strengthen communities, and protect the environments where natural diamonds are discovered.

Ethical Diamonds

Your diamond carries a unique Code of Origin and is registered on Tracr™—the world’s leading digital platform for natural diamond traceability. This cutting-edge technology provides verified, end-to-end transparency from the source to your hands. With it, you can feel assured that your diamond is conflict-free and responsibly sourced, meeting the highest standards of ethics and human rights.

Botswana

Since natural diamonds were discovered in Botswana in 1967, the Jwaneng and Orapa mines have become two of the world’s most important sources. These mines drive Botswana’s economy, foster entrepreneurship, and support sustainable business growth.

Namibia

Formed 40 million years ago and carried by the Orange River, Namibia’s coastal diamond deposits are the richest marine sources in the world. Today, they remain vital to Namibia’s economy and global diamond supply.

South Africa

Since the discovery of the Cullinan diamond, South Africa has been a leader in diamond production for more than a century. The nation’s diamond sector continues to fuel economic growth, generate revenue, and create employment opportunities.

Canada

Canada’s diamond industry began over 50 years ago with groundbreaking exploration. The Northwest Territories now produce the majority of Canada’s diamonds, establishing the country as a leading force in global diamond production.

Rare Quality, Only 30% Qualify

In fact, fewer than 30% of GIA-graded diamonds with Excellent–Excellent polish and symmetry meet the rigorous standards of the Origin Cut. Each diamond must be crafted with such precision that every facet mirrors the other, folding perfectly in half to create unmatched symmetry and brilliance. This is what ensures your Origin Diamond represents the highest standard of beauty.

A custom designed Robert Pelliccia Original ring with an Origin Pear Shape Diamond

The Legacy of a Natural Diamond

A Love Story Written in Stone

There’s a certain magic in knowing your diamond carries not just brilliance, but a story worth telling. An ethically sourced natural diamond is more than a symbol of love. It’s a testament to history, time, and authenticity. Forged deep within the earth over billions of years, each stone is a singular creation, its journey as rare and extraordinary as the love it represents.

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A Fusion of Artistry and Integrity

At J.R.Dunn, award-winning designer Robert Pelliccia is celebrated for innovative styling, uncompromising quality, and a deep commitment to integrity. Every piece he creates is meticulously crafted and hand finished, blending modern inspiration with timeless sophistication.

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A Robert Pelliccia design with an Origin by De Beers Diamond ensures that beauty and ethics are inseparable. Each diamond carries a story of provenance and purpose, verified by blockchain and backed by a legacy of responsibility.

The result is jewelry that transcends adornment — a symbol of love, legacy, and transparency, crafted with both conscience and brilliance.

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Grandview Klein

An Exclusive Source

Relying on Grandview Klein as the exclusive source for diamonds underscores a true commitment to integrity. Every stone is held to the same high ethical standard, giving our clients confidence that what they’re purchasing is as responsible as it is beautiful. This consistency not only builds trust but also reinforces our promise to deliver luxury with transparency and authenticity.

Visibility through TRACR

Tracr by De Beers traceable blockchain infrastructure

Tracr is De Beers’ blockchain-powered diamond traceability platform. It’s designed to give both jewelers and customers end-to-end transparency about their diamonds, from the moment the stone is discovered in the mine all the way to its final purchase.