This historic timeline of Gucci provides insight into some of the brand’s current jewelry design motifs. The leather goods company and small luggage store Guccio Gucci opened in 1921 was inspired by his stint at London’s Savoy hotel, prompting the production of pieces that combined the refined aesthetic of English nobility with the master craftsmanship of local Tuscan artisans. It was during the ‘20s that the GG icon’s interlocking Gs, inspired by the initials of the company’s founder, was created. (It was reintroduced in the late 1960s in its original diamond-shaped print.) This logo is undeniably connected with the Gucci name.
In the 1930s, the equestrian-inspired collection of bags, trunks, gloves, shoes and belts experienced great success, thanks to the business of the sophisticated travelers flocking to Florence. It was during this time that diamond pattern of the Diamante collection was developed. In the 1940s, Gucci begins experimenting with atypical luxury materials, including hemp, linen and jute. One of the innovations to emerge from this time was burnishing cane to create the handle of the Bamboo bag, whose curvy side was inspired by the shape of a saddle. During the 1950s, equestrian inspiration appeared again, with the introduction of the Horsebit motif as a decorative element on handbags, and the trademark green-red-green web stripe derived from a traditional saddle girth. It was during this decade that Gucci’s founder passed on, leaving the business to his four sons.
The House’s timeless designs were cherished by the world’s movers and shakers in the 1960s, including First Lady Jacqueline Kennedy Onassis, filmdom’s Elizabeth Taylor and Peter Sellers and literature’s Samuel Beckett. It was during this decade that the moccasin with Horsebit hardware became part of the permanent collection at the Costume Institute at the Metropolitan Museum of Art in New York City, the iconic Flora silk scarf was created by illustrator Vittorio Accornero from a personal request by Princess Grace of Monaco.
Gucci's philosophy is "Forever now," as the brand "celebrates the creativity of the past as an inspiration for the future." The jewelry line consists of rings, bracelets, earrings, cufflinks, necklaces and pendants in 18kt yellow, white and rose gold, with and without diamonds. Some of the pieces are embellished with colored stones. Sterling silver is also used to craft the Gucci fashion jewelry line. A fine jewelry line offers a range of engagement rings and wedding bands.All Gucci jewelry is developed, handcrafted by highly skilled goldsmiths and manufactured in Italy.