2,650 GIA Certified Diamonds

Natural diamonds have been known as a traditional choice for rings, however lab diamonds are also starting to make their mark in the jewelry world. Our lab diamonds are made in America and all carbon neutral --100% eco-friendly.
It all comes down to personal preference. For some, it’s the romance behind knowing you have a natural diamond that is unlike any other in the world. Others may appreciate the environmental benefits of a man-made diamond.
So, what makes your ideal diamond?

Shape refers to the outline of your diamond, which is one of the first things people will notice about your ring. When choosing a diamond shape, it all comes down to personal taste and style, so have fun with this one! Click here to see all shapes.

Carat is probably the most recognizable of the 4C’s. So, what does diamond carat mean? Think about size and weight — the higher the carat weight, the larger the diamond. Carat is the unit used to measure the weight of a diamond. Click here for some insider tips.

Natural diamonds are found in a variety of colors and hues. It’s actually pretty rare to find diamonds with no color at all. Most of the time these faint traces of color are nearly impossible to notice with the naked eye. Different color grades also fit well with different metals. So, consider what type of ring you are looking for and most importantly, trust your eyes when it comes to choosing the color of your diamond. Click here to see it yourself.

Diamonds each come with their own unique characteristics known as inclusions. These are kind of like freckles. The visibility of these freckles is how we determine the clarity of each diamond. So the more inclusions a diamond has, the less light can travel through the diamond to make it sparkle. Most inclusions you wont notice from the naked eye… You’d actually need a diamond loupe (which is a mini magnifying glass for diamonds) to see them. Click here to see a clarity comparison.

A diamond’s cut determines its overall shine and brilliance. The different proportions and symmetry that go into the cut affect the diamond’s appearance and how much glimmer we see. In a well-cut diamond, the light will enter from the top, bounce around and exit through the top creating that beautiful sparkle everyone is looking for. Click here to see more about cut.