The Audacity of Excellence
Timeless, perpetually accurate, and available in myriad versions to suit a wide variety of tastes, the Lady-Datejust is proof of Rolex’s dedication to providing the ideal timepiece for every wrist.
Discover moreThe Reference Among Divers' Watches
The Rolex Submariner, the legendary diver's watch that has stood the test of time as a symbol of precision, durability, and style.
Discover moreThe Realization of an Ideal
When midnight strikes, the Oyster Perpetual Day-Date forms a bridge between past and future, between what has been achieved and what remains to be lived.
Discover moreThe Essence of Oyster
<Long before the availability of poetic and utilitarian complications such as the moon phase or annual calendar, a simply designed timepiece offering only the most crucial timing information was the norm — and an essential piece of everyday equipment.
Discover moreRolex & The US Open
Each fall in New York City, the world’s most talented tennis players gather together to participate in the US Open. Established in the late 19th century, this grueling two-week competition attracts passionate, dedicated young athletes, demanding they perform at their very best.
Discover moreSERVICING YOUR ROLEX WATCH
Thousands have trusted us at J.R. Dunn, purveyors of fine jewelry and watches since 1969, to help them find the perfect Rolex timepiece. But the watch-owning journey doesn’t begin and end at the point of purchase.
Discover moreA VOYAGE INTO THE WORLD OF ROLEX
Barely a century ago, the wristwatch was just coming into vogue. The First World War necessitated that soldiers have both hands free for combat, communication, and more, and pocket watches thus became impractical.
Discover moreTHE NEW 2023 OYSTER PERPETUAL COSMOGRAPH DAYTONA
For 60 years, the Rolex Oyster Perpetual Cosmograph Daytona has been a mainstay of both motorsports timing and, more broadly, the world of sport chronographs.
Discover moreThe New 2023 Day-Date and Oyster Perpetual
Reflecting a welcome sense or renewed hope and energy are fresh takes on the Day-Date 36 and Oyster Perpetual Watches
Discover moreThe New 2023 Oyster Perpetual Yacht-Master 42
Ever at the cutting edge of horological design and technology. Rolex is debuting a new Oyster Perpetual Yacht-Master 42, the consummate skipper's watch, in RLX titanium, a simultaneously robust and incredibly lightweight alloy that extends through not only the watch case, but also a matching Oyster bracelet.
Discover moreNew Rolex Perpetual 1908
The first entry in the exciting new Perpetual collection, the history and elegance of the classic timepieces that defined Rolex in the early 20th century. Named for the year in which company founder Hans Wilsdorf registered the name "Rolex" in Switzerland and based on a design from 1931, it makes its debut in four handsome models that convey the innovation, utility, and beauty that Wilsdorf incorporated into his groundbreaking designs.
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