A Message to Our Community | COVID-19

By Sean Dunn and Tyrone Jennings March 13, 2020

Dear Friends and J.R. Dunn Family,

As the Corona virus begins to have an increased impact on our communities, we feel it is important to connect directly with you to share the steps we are taking at J.R. Dunn Jewelers to help keep you, our employees, and our community as safe and healthy as we possibly can.

First and foremost, our hearts go out to all those who have been affected. The health and safety of our customers and employees has always been a top priority. Our stores are cleaned and sanitized daily as part of our normal course of business. Over the past few weeks, we've increased the frequency and extent of those cleanings, in addition to adding resources like hand sanitizer throughout the store for both customers and employees. We're also ensuring our employees have the information they need to stay healthy or stay home if they aren't feeling well.

Breitling Limited Edition Ocean Conservancy Watch Launch

By Peyton Kelly May 15, 2019

For decades, Breitling has been known for their commitment to design watches that resemble nothing short of excellence. Now, they are releasing an all new,super exclusive timepiece that will work to make a difference in our beloved beaches and oceans --only 1,000 makes worldwide.

The Launch

This May 2019, Breitling officially announced their new Superocean Heritage Limited Edition watch in honor of their partnership with Ocean Conservancy. Thenew eco-friendly timepiece made its debut in Bali with the support of Breitling’s Surfers Squad members Kelly Slater, Sally Fitzgibbons and Stephanie Gilmore.

To make the launch even more memorable, Breitling organized a beach cleanupwith Ocean Conservancy. Hundreds of volunteers from Bali and other close byregions took part, as well as 100 Breitling guests. As a result, hundreds ofkilograms of trash and plastic were removed from the beach that day.

Tudor Black Bay P01 | Baselworld 2019

By Matthew Pelliccia March 21, 2019

Tudor Black Bay P01

Tudor Black Bay P01 Navy Watch

Vintage is in.

The 2019 Basel watch fair is all about reminiscing on the past and bringing the the good old days back to the wrist. Whether it’s Breitling with the aesthetically vintage Premier, Tag Heuer’s reintroduction of the Autavia line, the Black Bay P01 Tudor or the gorgeous Patek Philippe Ref 5212 Calatrava Weekly Calendar, Vintage is in.

A bold entry into the Tudor catalogue, the Black Bay P01 is bound to dichotomize it’s followers. What might throw people off is the elongated look of the watch and the winding crown sitting at 4 o’clock instead of the traditional 3 o’clock. Flanking the crown are tall crown guards which lends the case its unusual shape. Much of its origins come from a hinged end-link system prototype from the late 1960s created for the US Navy. It plays directly into the 12 hour bi-directional bezel that locks with the hinged end-link from the strap. You may have guessed it by now, but the P in P01 stands for Prototype.

Rolex Baselworld 2019 New Releases

By Matthew Pelliccia March 20, 2019
Rolex Yacht-Master 42 m226659-0002

Basel 2019 Rolex Watches

Little surprise, a lot to love

Whether you're a timepiece connoisseur, watch geek, or an amateur collector, there's one week of the year that we all look forward to; Basel week. Thousands travel from all over the world to visit Basel Switzerland to find out what's the latest and greatest from the finest watchmaking companies in the world. But there is a reason one iconic company has a Crown as a logo--they know how to make the suspense of their release almost unbearable. From official Rolex teasers with shadowy and unrecognizable cases the week of, to superfans photoshopping everything fromt he boring to the otherworldly. This year's Rolex Basel 2019 releases brought the highly suspected new models of the Oystersteel Datejust 36 and 31 and some very interesting re-designs of classics.

Rolex Shortage? Tips on Scoring That Hard to Get Rolex

By Sean Dunn August 28, 2018
Rolex Submariner Date 116610LN

Many timepiece enthusiasts are speculating as to why they cannot find the Rolex stainless-steel sports models they want in their Official Rolex Jeweler's showcases. The theories run wild from Rolex creating artificial shortages, to the authorized dealers hiding them in vaults. The actual reason for the shortage is the incredibly high demand for Rolex right now. In any given year, Rolex will only manufacture a certain percentage more watches than they did the prior year. So, let’s say the demand for Rolex has increased by 20% or 30% and the supply is only increased a fraction of that, a shortage occurs.

By gradually increasing its production each year, instead of rapidly ramping up based on the whims of the market, Rolex enjoys controlled growth and stability. As retailers, we all wish we could have the hard to get Rolex models when our clients want them because that would mean more happy customers and more sales. However, watch companies that have dramatically increased production to match a market fervor are in a tough spot when things cool down. For example, many Swiss watchmakers over produced before the downturn in 2008 and the market was flooded with high-end watches for years.

J.R. Dunn and Little’s Photography Partner to Bring Clients Surprise Proposal Photoshoots

By Jenna Fish August 8, 2018
Little's Photography Proposal - J.R. Dunn Client

Recently J.R. Dunn Jewelers formed a partnership with local Fort Lauderdale photographer, Little’s Photography, to bring in-the-moment proposal photoshoots to J.R. Dunn couples getting engaged. The moment you propose is such a significant, memorable, emotional moment in your lives together that often isn’t captured for you to look back on years later.

Our “From This Moment” campaign brings that ability to capture such a special moment to J.R. Dunn Couples with the help of our friends at Little’s Photography. Once the proposer finds the perfect ring, unique to their relationship at J.R. Dunn, Little’s Photography then will help plan a surprise photoshoot hiding from a short distance to capture the raw moment, complimentary to the couple.

What Your Jeweler Thinks About Lab Created Diamonds vs Mined Diamonds

By Sean Dunn June 23, 2018
Lab Created Diamonds

It is a great topic of conversation and one I wish more people would ask about. I had this subject come up literally a few days ago when a client was considering upgrading his wife's 3 carat natural diamond studs to 5 carat natural diamonds studs. The couple first asked about the price of the synthetics and if you could tell them apart. It ended being a great discussion that touched upon many things including the environment, human rights, value retention of diamonds and why we are interested in also carrying synthetic diamonds as a high end independent jeweler.

Can you tell the difference between natural diamonds and lab created diamonds?

It would be extremely difficult if not near impossible for any jeweler to visually identify the difference between natural and synthetic diamonds but there are sophisticated testers and labs like the GIA that can definitely tell the difference.

What Lightbox Jewelry Means for Lab Created Diamonds

By Jenna Fish June 23, 2018
Lightbox Jewelry - Lab Created Diamond Jewelry

World’s largest diamond miner, De Beers, company mission has been protecting and promoting natural mined diamonds with the industry’s ‘real is rare’ campaign. Recently, they announced the launch of their new jewelry brand Lightbox Jewelry offering synthetic, lab created diamond jewelry at a fraction of the price of a normal mined diamond. The brand sources the diamonds exclusively from Element Six, located in the UK and known for being a world leader in the field of synthetic diamond manufacturing.

Mined diamonds vs. lab created diamonds has been a hot topic recently, and this new initiative only adds to the controversy. Not only is De Beers promoting lab created diamond jewelry, but their transparency and pricing is disrupting the entire industry. Lightbox Jewelry is being completely linear with their pricing—reasoning that they can make laboratory diamonds every day of the week, resulting in a modest $800 per carat retail. In contrast, the procurement of Natural Diamonds is quite expensive with DeBeers spending $2 billion to mine only 10 thousand diamonds over 1ct last year. Natural diamonds are rare and take millions of years to form, each one being as unique as a snowflake. The real disruption Lightbox Jewelry is causing is not....

Jewelry Gifts for Animal Lovers

By Jenna Fish June 22, 2018

Animal lovers are everywhere. Some raise their pets like children, others adopt pets to save them from shelters and yet others spend their downtime working with humane societies to be around animals. The animal lovers in your life deserve a gift that matches their love for furry creatures, while making a classy statement about their affection for their four-legged friends. J.R. Dunn Jewelers has several lines of jewelry gifts for animal lovers that are sure to delight. These pieces never go out of style and are perfect for birthdays, holidays or to honor the life of a cherished pet.

J.R. Dunn’s Commitment to Animals

J.R. Dunn began partnering with the Humane Society of Broward County in 2015, in an effort to help more animals get adopted. The program is called “Diamond in the Ruff”. Each week, J.R. Dunn covers the adoption fee for one animal from the local humane society to help them get adopted...

Why a Rolex® Watch Is the Perfect Father’s Day Gift

By Jenna Fish June 15, 2018
Rolex Oyster Perpetual 39 m114300-0004

Rolex watches are synonymous with sophistication, quality craftsmanship, and luxury. They are coveted by men and they are worn proudly. All Rolex watches are made with the most exclusive materials and crafted with the utmost precision, leading to a masterpiece of a watch that exudes sophistication and class. No matter who you’re buying a gift for this Father’s Day, whether it be your dad, your grandfather, your husband, an uncle or another father-figure, a Rolex watch is a timeless gift that is sure leave them speechless. They bring a joy that is unmatched when it comes to receiving gifts, and you are sure to make this Father’s Day memorable when you purchase one for a special man in your life.

It Shows How Much You Care

You wouldn’t buy one for just anyone. Purchasing a luxurious timepiece like a Rolex is a way to show your dad or husband that you care about him in a big way and that you love him tremendously. It also shows that he is special to you in a way that no one else is. Father’s Day is all...