TAG Heuer Connected Smartwatch Set To Debut November 9

By Nina Glaser October 16, 2015

Tag Heuer Connected Smartwatch

TAG Heuer is bringing its Android Wear smartwatch to market just in time for Holiday 2015. The TAG Heuer Connected is a digital version of the TAG Heuer black Carrera. It gives the impression of a “normal” watch, while maintaining the design house’s style. The collaboration between TAG Heuer, Intel and Google was first announced at Baselworld March 2015. The union blends luxury watch-making, software and hardware.

“There is no other choice for TAG Heuer than to have all its DNA, all its watch-making emotion and flair into the…watch somehow,” said Jean-Claude Biver, TAG Heuer chief executive officer at this time.

The TAG Heuer countdown web site teased the first image of the Android Wear Smartwatch, revealed its name and counts down to the launch date in real time. A timeline of the company’s major milestones is included.

The 2015 high point:

“TAG Heuer is pushing the Swiss avant garde limits even further with the TAG Heuer Connected. Tradition meets innovation, craftsmanship meets savoir-faire, and bold style meets breakthrough technology. The clock is ticking to the major breakthrough.”

The TAG Heuer Connected has a battery life of 40 hours. Owners will be able to upgrade the technology. The company famous for pushing the technological envelope in the industry will be first in the market with this type of hardware.

“We want to be able to change the technology but keep the watch elements,” said the company’s UK Communication Manager Alexandra King. “We want to create something that will stay on your watch for a lifetime…As the technology changes it will change.”

The TAG Heuer Connected hardware is not manufactured in Switzerland. The watches will, however, be assembled there.

“For a traditional mechanical watch, ‘Swiss Made’ is a reference and criteria of reliability and quality,” said Biver. For a Connected watch, Android from Google and Intel Inside are the criteria of quality and reliability.”

The TAG Heuer Connected is scheduled to make its debut on November 9, 2015 with a retail cost of $,1400. Add the big, luxurious smartphone to your holiday wish list!

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